Foam Sweet Foam began in March of 1982 as a supplier of foam to upholstery shops and manufacturers. Even though we have been selling foam mattresses for 25 years, it was not our main focus until we launched our first web site in 1996 and started selling foam products to the general public. The continual growth of web sales has shifted our focus to E-Commerce. In 2006, internet transactions accounted for more than 90% of our total sales.
Foam Sweet Foam Timeline
1982 Foam Sweet Foam began on March 27, 1982.
1982-1995 From the beginning through 1995, our primary focus was selling foam to small manufacturers and upholstery shops.
1996-1999 In 1996 we posted our first web site. It generated orders, but not very many. In 1997, there were more orders, in 1998 a lot more orders, and in 1999 our internet sales were 500% higher than in 1998.
2000-2003 This incredible growth (3,600% from 1999-2003) continued through 2003. It seems that half the world went online between 1999-2000 and the other half got wired between 2001-2003.
2004-2005 Because of our success online, we retreated from the wholesale side of the business and focused on selling mattresses via E-Commerce. We still maintain some manufacturers as customers, but they represent less than 10% of total sales.
2006 We were fortunate enough to buy a brand new building. With our central location in Southern California, we are within 90 minutes of over 20 million people. It has created a real opportunity.
2007 March 27 was a big day for us. We celebrated 25 years in business.